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Beauty and Personal Care Export Sales

List your beauty and personal care products on to build export sales

The worldwide market for beauty and personal care products was around 380 billion USD in 2020. Eye cosmetics are the largest selling products category but skin care, hair care and color cosmetics are also big sellers.

Over half of all exports of beauty and personal care products in the world are made by just five countries, United States of America, Singapore, France, Japan and South Korea. China is the biggest importer of cosmetics in the world with imports totaling 18.5 billion USD in 2021. Other big importers are Hong Kong, United States, Germany and the United Kingdom.

Beauty and personal care is very much a growth market with worldwide sales expected to reach 463 billion USD by 2027. Perfumes account for about 30 billion USD worldwide annually with Brazil being one of the primary importers of perfumes.

The beauty and personal care category on the website includes all items and treatments for skin, hair, eye, teeth, nasal, nails, lipstick, wigs & hair extensions, etc. There is a separate category for health and medicine and also for clothing and fashion. It is of course fine to list your company and products in more than one of these categories if it is appropriate, for example if you are a producer of toothpaste then this can be listed in ‘beauty and personal care’ and also in ‘health and medicine’. In fact we would encourage you to list in all relevant categories to increase your chances of finding more buyers.

If you want to build your international export sales for beauty and personal care items then you can list your company and products on for FREE. Listing your company and products on is easy and takes only about 5-10 minutes. Just click the ‘Add Listing’ tab on our website, register and then log in, complete the new listing form and save it. One of our admin staff will then approve the listing and it will be live on our website. You can then add your individual products.

If you want to buy beauty and personal care products for import, you can use our website to source exactly what you need. Just visit the home page and select the ‘beauty and personal care’ category. You can also choose to source from specific countries and to search for specific products. Our website is free to use for buyers and you can make direct contact with the suppliers you are interested in.

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