Generating sales traffic for an export website – With a relatively limited budget we have achieved an average 240% annual increase in our website traffic and have a session/event ratio of 6 demonstrating long and interactive visits from engaged and relevant traffic. Our website now has over 8,000 listings and 100’s of buyers every week.
So what has our strategy been? This is how to boost export sales through an effective Search Engine Optisation Strategy.
SEO is the practice of optimising your website to improve its ranking on search engine results pages (SERPs). For companies focusing on export sales, a strong SEO strategy can help drive traffic to their websites, build brand awareness, and ultimately increase sales across borders. Here’s how we leverage SEO for successful export sales:

### 1. **Optimize for International Search to Generate Sales Traffic for an Export Website**

A major challenge when selling products internationally is catering to different search behaviors across regions. Understanding that search engines vary by country—and that users in different regions use different search terms and languages—is essential for generating sales traffic.

**SEO Tips for International Search:**
– **Use Country-Specific Domains**: For example, use **.co.uk** for the UK or **.ca** for Canada. This signals to search engines which regions your website is targeting.
– **Implement Hreflang Tags**: Hreflang tags help prevent duplicate content and ensure users are directed to the right version of your site based on their region and language preferences.
– **Translate Your Website**: Ensure that your content is available in the local language of your target market. This increases accessibility and helps generate more localized traffic.

### 2. **Conduct Effective Keyword Research for Global Audiences**

Effective keyword research is crucial when generating sales traffic for an export website. Your research should not only focus on global keywords but also on region-specific terms that your international customers are searching for.

**Keyword Research Tips:**
– Use **Google Keyword Planner** or **SEMrush** to find high-volume, location-specific keywords.
– Consider local slang, spelling differences, and regional variations in terminology (e.g., “biscuit” in the UK vs. “cookie” in the US).
– Focus on **long-tail keywords**—specific phrases that attract highly relevant and targeted traffic from niche markets.

### 3. **Create High-Quality, Locally Relevant Content to Attract International Visitors**

One of the most effective ways of generating sales traffic for an export website is through content that resonates with local markets. Creating region-specific content can build authority and drive organic traffic.

**Content Creation Tips:**
– **Write Region-Specific Blog Posts and Case Studies**: Create content that addresses local pain points, needs, and opportunities, demonstrating your knowledge of the international market.
– **Localize Product Descriptions**: Ensure that product descriptions reflect local preferences and cultural nuances, which can increase engagement and trust with international customers.
– **Use Testimonials from International Clients**: Featuring feedback from customers in target markets can help build credibility and trust.

### 4. **Build Trust with Local Backlinks to Improve SEO and Generate Traffic**

Backlinks are a major ranking factor for SEO, and they play a crucial role in generating sales traffic for an export website. Securing backlinks from authoritative, region-specific sites helps increase your visibility in local search results.

**Backlink Building Tips:**
– **Collaborate with Local Influencers and Industry Bloggers**: Reach out to local influencers and bloggers who can link to your website and drive traffic from their established audiences.
– **Partner with Regional Distributors**: Partnerships with distributors in key markets can also generate high-quality backlinks.
– **Participate in Regional Industry Events**: Engaging in regional webinars, conferences, or industry-specific publications can help you earn valuable backlinks.

### 5. **Ensure Your Website is Mobile-Friendly to Attract Global Traffic**

As mobile internet usage continues to grow globally, having a **mobile-friendly website** is crucial for generating sales traffic. For export businesses, a large portion of customers in many countries access the web primarily through their mobile devices.

**Mobile Optimization Tips:**
– Use **responsive web design** so your website adjusts seamlessly to all screen sizes.
– Test your website’s speed on mobile devices to ensure a fast, smooth experience.
– Optimize your content for mobile users, focusing on shorter paragraphs, easy navigation, and legible fonts.

### 6. **Leverage Technical SEO to Reach Global Markets**

While content and keyword optimization are essential, technical SEO is equally important when generating sales traffic for an export website. Optimizing the technical aspects of your site helps improve loading times, user experience, and visibility in international markets.

**Technical SEO Tips:**
– **Improve Site Speed**: Use tools like **Google PageSpeed Insights** to ensure that your website loads quickly for international users, minimizing bounce rates.
– **Optimize URL Structure**: If you have different versions of your website for various countries, ensure your URLs are clear and region-specific (e.g., www.yoursite.com/us or www.yoursite.com/uk).
– **Use Local Hosting**: Hosting your website closer to your target markets can improve speed and enhance the user experience for visitors from those regions.

blackcat360.com user page generating website sales enquiries

### 7. **Leverage Social Media to Drive Sales Traffic to Your Export Website**

Social media can help support SEO efforts by driving additional traffic to your export website. By engaging with international customers through social media platforms, you can generate more qualified traffic and increase brand awareness.

**Social Media Tips:**
– Identify the most popular social platforms in your target regions (e.g., **WeChat** in China, **Facebook** in the US, **Instagram** in Europe).
– Share region-specific content that resonates with local users and encourages engagement.
– Use social media **advertising** to target specific regions and demographics, driving traffic directly to your website.

### 8. **Track Performance to Adapt Your SEO Strategy for Continued Traffic Growth**

SEO is an ongoing process, and continuous tracking is essential when generating sales traffic for an export website. Monitoring your performance allows you to adjust your strategy as needed to ensure continued growth in international markets.

**Performance Tracking Tips:**
– Use **Google Analytics** and **Google Search Console** to track website performance in different international regions.
– Regularly monitor keyword rankings and traffic sources to identify areas for improvement.
– Review user behavior and conversion metrics to optimize your website and enhance the overall user experience.

### **Conclusion: How to Generate Sales Traffic for Your Export Website**

Generating sales traffic for an export website requires a strategic and comprehensive SEO approach. By optimizing for international search, conducting thorough keyword research, creating high-quality localized content, and leveraging local backlinks, businesses can improve their visibility and boost sales across borders.

With the right SEO strategies, your export website can attract more qualified traffic, increase conversions, and expand your reach to global markets. At Blackcat360.com, we’ve achieved a 240% annual increase in sales traffic and can help you do the same. Contact us at info@blackcat360.com for a free consultation.

Other useful export marketing articles on blackcat360.com:

Export marketing campaigns – 5 key factors for success!

Other tips for export sales: https://www.shippingsolutions.com/blog/export-basics-7-tips-for-new-exporters

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Generating sales traffic for an export website