Small business export – blackcat360 research findings

Small business export research findings, at blackcat360.com we knew that small businesses were less likely to export than larger businesses, so we decided to carry out some research to find out why.  Our research showed that the main reason that smaller businesses don’t export is that exporting is viewed simply as too complicated. In fact around half of all respondents gave that response. Just too much stress, too much paperwork, too difficult to build export sales, no knowledge of export marketing.

Interestingly, other common reasons given for not exporting were sufficient opportunity in the domestic market and products unsuitable for exporting. The view that the domestic market was sufficient was prevalent in countries such as the United Kingdom and the United States of America where domestic market size is substantial.

Small business export- Taking the hassle out!

Small business export – so how can we take the hassle out?  First of all it is a lot harder to find customers outside of your own country, so a great way to build export sales is to list on a free to use exporter database where buyers can find you and then make direct contact. For more advanced exporters there is the option of a professionally developed export marketing campaign to proactively find the customers required.

Using the blackcat360.com database is easy and it is free. Many potential buyers search the database every day for the products that they need. All suppliers need to do is visit our website, click Add Listing, register and then complete an Add Listing form.

Small business export – The EXIMAP method

Successful exporting depends a lot on the methodology used, this is where the EXIMAP technique comes in. EXIMAP identifies the best methodology to build international trade, be it the use of export sales agents, selling directly into new markets or establishing a dedicated presence in the target markets.

For small business export it may usually give the best return on investment and easiest experience to use local export sales agents. Local export sales agents can take care of all the paperwork needed and help find customers locally in return for commission.

As export sales grow the sales and marketing campaign can evolve independently of local agents meaning higher margins and more control over the process. Blackcat360.com provides comprehensive export marketing campaigns including initial marketing plan and budget and then managed implementation.

Small business export – Information is power

Expert opinions are always valuable in any professional field and the article directory and latest news on the blackcat360 website enable you to find the advice and information you need on every aspect of exporting, importing or international trade issues. Country Guides on our website provide key information on trade deals, tariffs and export potential for many countries.

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Export opportunities – The European Union

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For more information on blackcat360.com visit the article about our website on Global Trade Magazine website

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