Export social media campaigns – What could I achieve

Export social media campaigns can bring considerable returns when conducted professionally with excellent planning and great creative work. So what could you aim to achieve if you decided to start an export social media campaign for your company?

Sales – of course the ultimate aim is to build sales and therefore revenue and profitability and yes this can be achieved by an export social media campaign. The campaign lets potential customers know about you company and products and provides channels of communication for enquiries to be made.

Awareness – export social media campaigns also build awareness of your company and products in your target market. Even if enquiries are not made immediately this growth in awareness means enquiries will come in the longer term.

Links – building quality links to your website is a key element of SEO (search engine optimization). An export social media campaign can drive traffic to your website and in turn, if your website is high enough quality, people will link to it. This improves your search engine position and generates enquiries in the longer term.

Export social media campaigns – Media options analysis

The main media options for export social media campaigns are:

Linkedin – if you are serious about social media in a business to business environment then you must use Linkedin.

Tiktok – good for b2c products where you aim to build awareness and end user demand but no real value in b2b.

Instagram – b2c focused but worthwhile with great content and optimization.

Twitter – great for when you are a well-known brand or famous but not much use until then.

Facebook – Facebook groups can be very useful although most people using them are looking to sell rather than source and buy. A Facebook company page is a must and you can build followers here for awareness.

Youtube – of course you need quality video content and some very good youtube optimization but it can work.

Your own blogs/latest news – updated regularly with social media links to it provides a great tool.

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Export social media campaigns – Running a campaign

To develop an effective export social media campaign the first stage is planning. What are the objectives and targets? Which media are you going to use? How regularly will updates run? These are among the things you will need to decide.

Next you need the key message, this is what fundamentally you are going to communicate to the target audience. You are cheaper, better, higher quality, faster than your competitors. Your products are unique.

Media, analyze your media options and select the most effective channels for your products or services. How many updates? Which dates and times? This will largely depend on your budget and target market but quality is more important than quantity, if something doesn’t pull it won’t matter how many times you run it.

Developing your content will involve a great deal of creative thought and experience to make sure you gain attention. Finally, roll out your export social media campaign and monitor the results to enhance return on investment.

Export social media campaigns – Monitoring

Export social media campaigns can be monitored in a number of ways and it is most important to do this:

• Check website users and page impressions analyze which pages are receiving the traffic.
• Check numbers of links
• Check likes/comments on the social media
• Ask people who enquire where they heard about your company
• Monitor the results in terms of revenue/profit compare to cost – long term

Export social media campaigns – Getting started

If your focus is exporting then you need an agency that specializes in delivering export social media campaigns. At blackcat360.com we can help you with this so contact blackcat360.com at info@blackcat360.com and check out more information on marketing campaigns by blackcat360.com here: https://blackcat360.com/export-marketing/

Check out our Linkedin page here: https://www.linkedin.com/company/72190712/admin/

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