Website design for export – what works? Objectives!

Website design for export, first things first, what are you trying to achieve by making the investment in a new website? First consider what you hope to achieve in developing your website, are you aiming just to make initial contact or give outline information about your company or products (an online brochure effectively). Or do you want to more proactively generate enquiries from the website or even take orders & payment on the website? Which markets to do wish to use the website to sell into – which countries, which languages are spoken, what are the cultural factors?

I suggest you write this down in the form of a brief, this will help make it clear in your own mind and will also enable the people whose job it is to develop the website to recommend the best format, pages and technical features for you.

Website design for export

Website design for export – what works? Getting the spec right

Having developed your brief the next ‘trick’ is to find the correct entity to develop your website. A good professional be it a freelancer or a business will now be able to make recommendations about the format of the website, the number of pages, design style, languages, copywriting style, etc.

Try to find someone with experience of getting results in your specialization – for example blackcat360.com develops great website design for export. Make sure this specification and website map meets your needs, and agreement, then get to work.

Website design for export- what works? Get the design style right

I always recommend to clients that we start by developing the design style for the home page and writing the copy for the home page. At this stage the earlier research will be very helpful in deciding the design style, colours to use and the layout of the home page. Check that the home page will work well for all language layouts.

Once the design style is approved and agreed then role the same style out over the other pages. Don’t worry if getting the home page right takes some time, once that first page is done everything will fall into place quickly.

Website design for export – what works? A couple of really key points!

Clear navigation is so important to the success of a website, visitors arriving on the website will not give you long so make sure they can find what they want fast and easy. Also I really believe strongly that you must make you contact details clear and easy to find on every page – make your business easy to do business with.

More than anything else a professional look and high quality of design will reassure potential international clients that they are dealing with a real company and a company that is substantial. Most scammer websites are cheap and terrible, so make sure that yours looks professional to start generating those enquiries. I also feel that using pictures and bios for senior staff can add to this reassurance.

An example of website design for export

Website design for export – what works? Copywriting and translation

Good copy is key for both explaining clearly why potential clients & customers should deal with you and not your competitors. It is important to get the word count right, visitors to your website are busy so you must use their precise time well by getting your message across and conveying product information fast and effectively. So give key information with click through to more detailed information when interest is established.

Use high quality translation and always have native speakers check and proof read the copy on the website to ensure no mistakes. If you want a website design for export that will get results please email to info@blackcat360.com.

blackcat360.com has great information to help you build your export sales. You can find useful information about target countries and also articles written by guest export authors.

How to identify the best export markets

Export opportunities – The European Union

7 Quick tips for successful exports

Exports who buys what and where – essential

Indonesia imports and exports – 4th most populous country opportunity

Another great article on website design can be found here – http://e-moonlighting.com/3_key_elements.html

Find what you NEED!

Website design for export – what works?